The Three Books I Tell Every Founder to Read.
Older than I am, but more useful than most of what's been written since. One on people, one on strategy, one on focus. Read them once. Read them again. Free PDFs of all three — download below or drop your email and I'll send them across.
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Three Classics, Three Lessons
One on people. One on strategy. One on focus. Read in any order — they reinforce each other.
How to Win Friends & Influence People
My favourite of all the classics.
It's old. The stories are out of date. But under the old-fashioned veneer is solid quality. The wisdom of this book is simple, and most of it still works because it was always about human nature, not the era it was written in.
- Be yourself
- Do unto others as you would have them do unto you
- Always look for the good
- "Be hearty in your approbation and lavish in your praise"
The Art of War
Win without a fight. If you must fight, be assured of victory before you commence battle.
The oldest of all three by a long way, but with strategy so foundational that generals have used it ever since it was compiled. Now business leaders look to it to assure victory in the modern corporate world.
Think and Grow Rich
Read it. Re-read it. Then act on it.
Page 38 of my paperback copy is my favourite bit — where Hill tells you to write your goals down. Surely the best advice of all, and surprising how many people don't bother. With no written goal, what are you actually aiming for? With no target, how can we be sure of hitting the bull's eye?
Napoleon shows you how to start with goals, figure out what you'll give up to get them, and then keep on at it until you reach them. There's no shortcut, but there is a method.
Download PDF"If you need a different format for your eBook reader, all three can be converted online for free in seconds. I hope you enjoy them — they shaped a lot of how I think about business and people."
— Alex JollGot the Books, Want a Conversation?
If something in these has stirred a question about your own business — growth, funding, communication — book a free 30-minute call. No obligation, no pitch. Just a structured conversation about what you're working on.